Marketing-Dev Collaboration | Campaign Coordination
Bridge marketing and development with GitScrum shared boards, campaign coordination, and clear handoff processes. Align timelines and priorities.
5 min read
Marketing and development teams often struggle to collaborate effectively due to different workflows and priorities. GitScrum helps bridge this gap with shared visibility, clear handoff processes, and coordinated planning that aligns technical work with marketing timelines.
Collaboration Framework
Team Interface Points
MARKETING-DEV TOUCHPOINTS:
┌─────────────────────────────────────────────────────────────┐
│ │
│ MARKETING REQUESTS → DEVELOPMENT: │
│ • Landing pages │
│ • Campaign tracking implementation │
│ • New feature announcements │
│ • A/B testing setup │
│ • Analytics integrations │
│ │
│ DEVELOPMENT INFORMS → MARKETING: │
│ • Feature release dates │
│ • Technical limitations │
│ • Bug fixes affecting customers │
│ • Performance improvements │
│ • Breaking changes │
│ │
│ SHARED RESPONSIBILITIES: │
│ • Product launches │
│ • Website updates │
│ • Customer-facing documentation │
│ • Release communications │
└─────────────────────────────────────────────────────────────┘
Request Types
MARKETING REQUEST CATEGORIES:
┌─────────────────────────────────────────────────────────────┐
│ │
│ QUICK UPDATES (1-2 days): │
│ • Copy changes │
│ • Image swaps │
│ • Link updates │
│ Process: Direct request → Quick review → Deploy │
│ │
│ STANDARD REQUESTS (1-2 weeks): │
│ • New landing pages │
│ • Tracking implementation │
│ • A/B test setup │
│ Process: Ticket → Sprint planning → Development │
│ │
│ MAJOR PROJECTS (4+ weeks): │
│ • Website redesign sections │
│ • New marketing tools integration │
│ • Complex campaign features │
│ Process: Planning → Design → Sprint allocation │
│ │
│ CAMPAIGN SUPPORT (varies): │
│ • Launch coordination │
│ • Time-sensitive updates │
│ Process: Pre-planned slots, coordinated timing │
└─────────────────────────────────────────────────────────────┘
Shared Workflows
Campaign Coordination
CAMPAIGN LAUNCH WORKFLOW:
┌─────────────────────────────────────────────────────────────┐
│ CAMPAIGN: Spring Product Launch │
│ Launch Date: March 15 │
├─────────────────────────────────────────────────────────────┤
│ │
│ T-6 WEEKS: Planning │
│ Marketing: Define campaign scope, assets needed │
│ Development: Capacity planning, technical review │
│ Deliverable: Shared project plan │
│ │
│ T-4 WEEKS: Content & Design │
│ Marketing: Finalize copy, design assets │
│ Development: Begin landing page development │
│ Deliverable: Draft pages for review │
│ │
│ T-2 WEEKS: Implementation │
│ Marketing: Review and approve pages │
│ Development: Tracking, integrations, testing │
│ Deliverable: Staging environment ready │
│ │
│ T-1 WEEK: Final Review │
│ Marketing: Final content review, stakeholder approval │
│ Development: Performance testing, bug fixes │
│ Deliverable: Production-ready │
│ │
│ LAUNCH DAY: │
│ Coordinated deployment, monitoring, rapid response │
└─────────────────────────────────────────────────────────────┘
Request Board
MARKETING REQUESTS BOARD:
┌─────────────────────────────────────────────────────────────┐
│ INBOX │ PLANNED │ IN PROGRESS │ REVIEW │ DONE │
├─────────────┼─────────────┼─────────────┼──────────┼───────┤
│ │ │ │ │ │
│ □ New │ ■ Landing │ ■ Spring │ ■ Blog │ ✓ CTA │
│ webinar │ page for │ campaign │ page │ fix │
│ landing │ ebook │ tracking │ update │ │
│ page │ (Sprint 5)│ (Sprint 4)│ │ ✓ UTM │
│ │ │ │ │ tags│
│ □ Analytics │ ■ A/B test │ │ │ │
│ dashboard │ checkout │ │ │ │
│ access │ (Sprint 6)│ │ │ │
│ │ │ │ │ │
└─────────────┴─────────────┴─────────────┴──────────┴───────┘
Communication Practices
Regular Sync
MARKETING-DEV SYNC MEETING:
┌─────────────────────────────────────────────────────────────┐
│ │
│ FREQUENCY: Weekly (30 min) │
│ ATTENDEES: Marketing lead, Dev lead, Product owner │
│ │
│ AGENDA: │
│ │
│ 1. In-progress work status (10 min) │
│ • What's on track? │
│ • Any blockers? │
│ • Timeline changes? │
│ │
│ 2. Upcoming requests (10 min) │
│ • New requests in inbox │
│ • Priority discussion │
│ • Capacity for next sprint │
│ │
│ 3. Calendar alignment (10 min) │
│ • Upcoming campaigns │
│ • Feature releases │
│ • Resource conflicts │
│ │
│ OUTPUT: │
│ • Updated request priorities │
│ • Identified blockers with owners │
│ • Next sprint candidates │
└─────────────────────────────────────────────────────────────┘
Handoff Documentation
LANDING PAGE REQUEST TEMPLATE:
┌─────────────────────────────────────────────────────────────┐
│ Request: Product Launch Landing Page │
├─────────────────────────────────────────────────────────────┤
│ │
│ CAMPAIGN INFO: │
│ Campaign: Spring Product Launch │
│ Target audience: Enterprise buyers │
│ Launch date: March 15, 2024 │
│ Priority: High │
│ │
│ PAGE REQUIREMENTS: │
│ ✓ Design mockup attached │
│ ✓ Copy document linked │
│ ✓ Image assets provided │
│ │
│ TECHNICAL NEEDS: │
│ • Form integration: HubSpot │
│ • Tracking: UTM, conversion pixel │
│ • A/B test: Yes (headline variants) │
│ • Mobile: Must be responsive │
│ │
│ APPROVALS NEEDED: │
│ • Marketing: @Sarah (content) │
│ • Legal: @James (compliance) │
│ │
│ TIMELINE: │
│ • Development needed by: March 8 │
│ • Review period: March 8-12 │
│ • Go live: March 15 │
└─────────────────────────────────────────────────────────────┘