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MVP Planning and Development
MVPs test hypotheses with minimal investment—build just enough to learn whether users want what you're creating. GitScrum's milestone tracking and prioritization features help teams define MVP scope, resist feature creep, and ship something usable quickly. The key is focusing on the minimum that proves value, then iterating based on real user feedback.
MVP Principles
| Principle | Good MVP | Overbuilt MVP |
|---|---|---|
| Scope | Core problem only | All imagined features |
| Timeline | 4-12 weeks | 6+ months |
| Quality | Usable, not polished | Over-engineered |
| Goal | Learn and validate | Launch and forget |
| Iteration | Expected | Not planned |
MVP Definition Process
MVP SCOPING FRAMEWORK
STEP 1: DEFINE THE PROBLEM
┌─────────────────────────────────────────────────┐
│ Problem Statement: │
│ "[User persona] struggles with [problem] │
│ because [root cause]" │
│ │
│ Example: │
│ "Project managers struggle with tracking task │
│ progress because tools are too complex for │
│ their team to update consistently." │
│ │
│ Validation: │
│ ☐ User interviews confirm the problem (5+) │
│ ☐ Problem is frequent enough to solve │
│ ☐ Users would pay/switch for a solution │
└─────────────────────────────────────────────────┘
│
▼
STEP 2: IDENTIFY CORE VALUE
┌─────────────────────────────────────────────────┐
│ The ONE thing users must be able to do: │
│ │
│ "See at a glance which tasks are behind │
│ without asking team members for updates." │
│ │
│ Success metric: │
│ "User can assess project health in < 30 sec" │
└─────────────────────────────────────────────────┘
│
▼
STEP 3: LIST ALL FEATURES (Then Cut)
┌─────────────────────────────────────────────────┐
│ Brainstormed features: │
│ ├── Task board │
│ ├── Time tracking │
│ ├── Reporting dashboards │
│ ├── Team management │
│ ├── Integrations (10+ tools) │
│ ├── Mobile app │
│ ├── Custom workflows │
│ └── AI suggestions │
│ │
│ MVP features (ruthlessly prioritized): │
│ ├── ✓ Simple task board │
│ ├── ✓ Status updates │
│ └── ✓ Progress visualization │
│ │
│ Deferred to post-MVP: │
│ └── Everything else │
└─────────────────────────────────────────────────┘
Feature Prioritization
PRIORITIZATION FRAMEWORKS
MoSCoW METHOD:
┌─────────────────────────────────────────────────┐
│ MUST HAVE (MVP): │
│ ├── User can create tasks │
│ ├── User can update task status │
│ ├── User can see tasks on a board │
│ └── Dashboard shows task counts by status │
│ │
│ SHOULD HAVE (v1.1): │
│ ├── Due dates and reminders │
│ ├── Assign tasks to team members │
│ └── Basic filtering │
│ │
│ COULD HAVE (v1.2+): │
│ ├── Time tracking │
│ ├── Custom fields │
│ └── Slack integration │
│ │
│ WON'T HAVE (Maybe Later): │
│ ├── Mobile app │
│ ├── Advanced reporting │
│ └── AI features │
└─────────────────────────────────────────────────┘
RICE SCORING:
┌─────────────────────────────────────────────────┐
│ Feature R I C E Score │
│ ────────────────────────────────────────── │
│ Task board 10 3 2 1wk 60 │
│ Due dates 8 2 1 0.5w 32 │
│ Time tracking 3 2 1 2wk 3 │
│ Mobile app 8 3 3 8wk 4.5 │
│ │
│ R = Reach (users affected) │
│ I = Impact (1-3 scale) │
│ C = Confidence (0-1) │
│ E = Effort (person-weeks) │
│ Score = (R × I × C) / E │
│ │
│ Decision: Task board first, then due dates │
└─────────────────────────────────────────────────┘
MVP Project Structure
MVP BACKLOG ORGANIZATION
EPIC: MVP LAUNCH
Target: 8 weeks
┌─────────────────────────────────────────────────┐
│ │
│ Sprint 1-2: Foundation │
│ ├── User authentication (basic) │
│ ├── Database schema │
│ ├── Core API structure │
│ └── Basic UI shell │
│ │
│ Sprint 3-4: Core Feature │
│ ├── Task creation │
│ ├── Task board view │
│ ├── Status updates │
│ └── Basic styling │
│ │
│ Sprint 5-6: Complete MVP │
│ ├── Progress dashboard │
│ ├── Polish and UX improvements │
│ ├── Bug fixes │
│ └── Performance optimization │
│ │
│ Sprint 7-8: Launch Prep │
│ ├── Beta testing with 10 users │
│ ├── Feedback incorporation │
│ ├── Landing page │
│ └── Launch! │
└─────────────────────────────────────────────────┘
DEFINITION OF MVP DONE:
┌─────────────────────────────────────────────────┐
│ ☐ Core use case works end-to-end │
│ ☐ 10 beta users have used it │
│ ☐ Critical bugs fixed │
│ ☐ Performance acceptable (< 3s load) │
│ ☐ Basic onboarding exists │
│ ☐ Feedback mechanism in place │
│ ☐ Analytics tracking key actions │
└─────────────────────────────────────────────────┘
Learning and Iteration
MVP LEARNING LOOP
1. BUILD (Minimum)
┌─────────────────────────────────────────────────┐
│ Sprint focus: Smallest testable increment │
│ │
│ Week 1-2: Can users create and view tasks? │
│ Week 3-4: Can users track progress? │
│ Week 5-6: Is the experience usable? │
└─────────────────────────────────────────────────┘
│
▼
2. MEASURE (Key Metrics)
┌─────────────────────────────────────────────────┐
│ MVP Success Metrics: │
│ │
│ Activation: │
│ └── % of signups who create first task (>30%) │
│ │
│ Engagement: │
│ └── % who return Day 7 (>20%) │
│ │
│ Core action: │
│ └── Avg tasks updated per active user (>5/wk) │
│ │
│ Satisfaction: │
│ └── NPS from beta users (>30) │
└─────────────────────────────────────────────────┘
│
▼
3. LEARN (Insights)
┌─────────────────────────────────────────────────┐
│ Questions to answer: │
│ │
│ ├── Do users understand the product quickly? │
│ ├── What's the #1 complaint? │
│ ├── What feature do they ask for most? │
│ ├── Would they recommend it? │
│ └── Would they pay for it? │
│ │
│ Methods: │
│ ├── User interviews (5-10) │
│ ├── Session recordings │
│ ├── Analytics review │
│ └── Support ticket themes │
└─────────────────────────────────────────────────┘
│
▼
4. ITERATE
┌─────────────────────────────────────────────────┐
│ Post-MVP Planning: │
│ │
│ Based on feedback, prioritize: │
│ 1. Fix critical usability issues │
│ 2. Add most-requested feature │
│ 3. Improve activation flow │
│ │
│ Resist adding features that weren't requested │
└─────────────────────────────────────────────────┘
MVP Timeline Example
8-WEEK MVP TIMELINE
Week 1-2: Foundation
┌─────────────────────────────────────────────────┐
│ Goals: Technical foundation ready │
│ Team: 2 developers, 1 designer │
│ Deliverable: Login works, empty board visible │
│ Risk: Technical decisions slow progress │
│ Mitigation: Time-box decisions to 1 day │
└─────────────────────────────────────────────────┘
Week 3-4: Core Feature
┌─────────────────────────────────────────────────┐
│ Goals: Core workflow complete │
│ Deliverable: Full task lifecycle works │
│ Checkpoint: Internal demo at Week 4 │
│ Decision: Continue or pivot based on demo │
└─────────────────────────────────────────────────┘
Week 5-6: Polish & Testing
┌─────────────────────────────────────────────────┐
│ Goals: Usable by external users │
│ Deliverable: Beta-ready product │
│ Activity: Onboard 5-10 beta users │
│ Focus: Fix what blocks users │
└─────────────────────────────────────────────────┘
Week 7-8: Launch Prep
┌─────────────────────────────────────────────────┐
│ Goals: Public launch │
│ Deliverable: Live product with landing page │
│ Activity: More beta feedback, final fixes │
│ Marketing: Soft launch to initial audience │
└─────────────────────────────────────────────────┘
Best Practices
- Time-box ruthlessly — 8-12 weeks max
- Single use case focus for clarity
- Cut features aggressively when in doubt
- Launch to real users early for feedback
- Measure what matters — activation, retention
- Iterate based on data not assumptions
- Expect to pivot — MVP is for learning
- Good enough quality — usable, not perfect
Anti-Patterns
✗ MVP taking 6+ months
✗ Adding "just one more feature"
✗ Perfecting before launching
✗ Not talking to users during development
✗ No success metrics defined
✗ Treating MVP as final product