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Managing Client Expectations
Client expectations determine project satisfaction. Good expectation management creates realistic understanding and trust. Bad management leads to disappointment, conflict, and project failure. This guide covers professional client management.
Expectation Management
| Phase | Focus |
|---|---|
| Kickoff | Scope, process, communication |
| Execution | Progress, issues, changes |
| Delivery | Results, next steps |
| Ongoing | Relationship, trust |
Setting Expectations
Early Alignment
SETTING EXPECTATIONS
════════════════════
PROJECT KICKOFF:
─────────────────────────────────────
Cover:
├── Scope: What's included, what's not
├── Timeline: Realistic estimate, ranges
├── Process: How we work (agile)
├── Communication: When and how
├── Roles: Who does what
├── Decisions: How they're made
├── Changes: How they're handled
└── Upfront clarity
SCOPE DOCUMENTATION:
─────────────────────────────────────
├── Written scope document
├── In-scope list
├── Out-of-scope list (critical!)
├── Assumptions
├── Client sign-off
├── Reference for later
└── Clear boundaries
TIMELINE COMMUNICATION:
─────────────────────────────────────
Instead of:
├── "It will be done June 1"
Say:
├── "Based on current understanding,
│ we estimate delivery late May to
│ early June, with milestone demos
│ every two weeks."
├── Ranges, not false precision
├── Confidence levels
└── Realistic expectations
PROCESS EDUCATION:
─────────────────────────────────────
Explain:
├── Sprints: What they are
├── Demos: Client involvement
├── Changes: How they work
├── Velocity: How we measure
├── Client understands agile
└── Shared vocabulary
Ongoing Communication
Keeping Clients Informed
ONGOING COMMUNICATION
═════════════════════
WEEKLY STATUS:
─────────────────────────────────────
Short update:
├── What completed this week
├── What's planned next week
├── Any blockers or risks
├── Overall status (green/yellow/red)
├── 5-10 minutes to write
└── No surprises
SPRINT DEMOS:
─────────────────────────────────────
├── Show working software
├── Client sees progress
├── Gather feedback
├── Build confidence
├── Regular touchpoint
└── Evidence of progress
MONTHLY ROADMAP:
─────────────────────────────────────
├── Where are we vs plan?
├── What's changed?
├── What's coming?
├── Any decisions needed?
├── Big picture view
└── Strategic alignment
PROACTIVE BAD NEWS:
─────────────────────────────────────
When issues arise:
├── Tell client immediately
├── Explain the situation
├── Present options
├── Propose solution
├── No surprises
├── Trust through transparency
└── Early warning
Handling Changes
Managing Scope Changes
HANDLING CHANGES
════════════════
CHANGE REQUEST PROCESS:
─────────────────────────────────────
1. Document the request
2. Assess impact
3. Present options
4. Client decides
5. Document decision
6. Update scope
OPTIONS PRESENTATION:
─────────────────────────────────────
"You've requested [change].
Here are options:
Option A: Add to current scope
├── Timeline extends by 2 weeks
├── Budget increases by $X
└── Full feature
Option B: Replace feature Y
├── Same timeline
├── Trade-off: Y moves to phase 2
└── Swap priority
Option C: Reduced version
├── Core functionality only
├── Timeline +3 days
├── Lower cost
└── Compromise
Which works best for you?"
DOCUMENTATION:
─────────────────────────────────────
├── Change request in writing
├── Impact assessment documented
├── Decision recorded
├── Sign-off obtained
├── Paper trail
└── Protection for both sides
Difficult Situations
Handling Challenges
DIFFICULT SITUATIONS
════════════════════
UNREALISTIC DEADLINE:
─────────────────────────────────────
Don't: Just say no
Don't: Just say yes
Do:
├── "Here's what's achievable by [date]"
├── "For full scope, we need until [date]"
├── "What's most critical for deadline?"
├── Present trade-offs
├── Let client prioritize
└── Options, not ultimatums
SCOPE CREEP ACCUSATION:
─────────────────────────────────────
├── Refer to original scope document
├── Show change history
├── Highlight approved changes
├── Stay professional
├── Facts, not emotions
└── Documentation saves you
DISSATISFIED CLIENT:
─────────────────────────────────────
├── Listen fully
├── Acknowledge concerns
├── Investigate root cause
├── Propose resolution
├── Rebuild trust
├── Learn for next time
└── Relationship repair
COMMUNICATION BREAKDOWN:
─────────────────────────────────────
├── Reset with meeting
├── Agree on new process
├── More frequent check-ins
├── Clear action items
├── Rebuild
└── Proactive repair
GitScrum for Client Visibility
Client Access
GITSCRUM FOR CLIENTS
════════════════════
CLIENT PORTAL:
─────────────────────────────────────
├── Read-only project view
├── Progress visible
├── Timeline visible
├── Transparency
└── No surprises
REPORTING:
─────────────────────────────────────
├── Velocity charts
├── Sprint progress
├── Burndown
├── Professional reports
└── Data-backed updates
NOTEVAULT:
─────────────────────────────────────
├── Meeting notes shared
├── Decision log
├── Change requests
├── Documented history
└── Shared record
Best Practices
For Client Management
- Document everything — Scope, changes, decisions
- No surprises — Proactive communication
- Regular demos — Show working software
- Options, not ultimatums — Collaborative
- Under-promise, over-deliver — Build trust
Anti-Patterns
CLIENT MANAGEMENT MISTAKES:
✗ Verbal-only agreements
✗ Hiding problems
✗ Promising without assessing
✗ No change process
✗ Infrequent communication
✗ Defensive reactions
✗ No scope documentation
✗ Last-minute surprises