5 min read • Guide 422 of 877
Stakeholder Feedback Integration
Stakeholder feedback shapes product direction. Good feedback integration creates a loop between input and action. Bad integration means feedback is ignored or creates chaos. This guide covers systematic feedback handling.
Feedback Channels
| Channel | Best For | Frequency |
|---|---|---|
| Sprint demo | Working software | Per sprint |
| Stakeholder 1:1 | Deep concerns | Monthly |
| Feedback form | Quick input | Always open |
| User research | User validation | Quarterly |
Collecting Feedback
Gathering Input
FEEDBACK COLLECTION
═══════════════════
SPRINT DEMOS:
─────────────────────────────────────
├── Show working software
├── Invite all stakeholders
├── Encourage questions
├── Note all feedback
├── Regular touchpoint
└── Primary channel
STAKEHOLDER MEETINGS:
─────────────────────────────────────
Regular check-ins:
├── Monthly 1:1 with key stakeholders
├── What's working?
├── What's frustrating?
├── What's missing?
├── Proactive relationship
└── Deep understanding
FEEDBACK FORMS:
─────────────────────────────────────
Always available:
├── Simple form for requests
├── Feature suggestions
├── Bug reports
├── Improvement ideas
├── Low friction input
└── Passive collection
USER RESEARCH:
─────────────────────────────────────
Direct user input:
├── User interviews
├── Usability testing
├── Surveys
├── Analytics review
├── Behavior data
└── Ground truth
SUPPORT ANALYSIS:
─────────────────────────────────────
├── Review support tickets
├── Common issues = patterns
├── Pain points visible
├── Unmet needs surface
├── Real user problems
└── Evidence-based
Processing Feedback
Making Sense of Input
FEEDBACK PROCESSING
═══════════════════
CATEGORIZE:
─────────────────────────────────────
├── Bug: Something broken
├── Enhancement: Improvement
├── Feature: New capability
├── Question: Clarification needed
├── Noise: Not actionable
└── Sort incoming
AGGREGATE:
─────────────────────────────────────
Look for patterns:
├── Same request from multiple sources?
├── Underlying need behind requests?
├── Trend over time?
├── Theme emerging?
├── Don't just count, synthesize
└── Pattern recognition
EVALUATE:
─────────────────────────────────────
For each significant item:
├── Impact: How many affected?
├── Value: Business benefit?
├── Effort: How hard?
├── Strategic fit: Aligned with goals?
├── Urgency: Time sensitive?
└── Multi-dimensional assessment
PRIORITIZE:
─────────────────────────────────────
Matrix approach:
├── High impact, low effort → Do soon
├── High impact, high effort → Plan for
├── Low impact, low effort → Maybe
├── Low impact, high effort → Don't do
└── Informed decisions
Feedback to Backlog
Turning Feedback into Work
FEEDBACK TO BACKLOG
═══════════════════
CREATION:
─────────────────────────────────────
Good feedback → Backlog item:
├── Clear problem statement
├── User/stakeholder context
├── Expected outcome
├── Link to original feedback
├── Created as story or task
└── Captured and tracked
LINKING:
─────────────────────────────────────
├── Link backlog item to feedback
├── Stakeholder can see status
├── Traceability
├── Close loop when done
└── Connected
NOT ALL FEEDBACK BECOMES WORK:
─────────────────────────────────────
Valid to decline:
├── Doesn't align with strategy
├── Too expensive for value
├── Better alternatives exist
├── Already planned differently
├── Document why declined
└── Thoughtful no
COMMUNICATION:
─────────────────────────────────────
Close the loop:
├── "We've added this to backlog"
├── "This is planned for Q2"
├── "We've decided not to pursue because..."
├── "This is already available here..."
├── Never ghost
└── Respect the input
GitScrum Integration
Tracking Feedback
GITSCRUM FOR FEEDBACK
═════════════════════
LABELS:
─────────────────────────────────────
├── stakeholder-feedback
├── user-research
├── feature-request
├── Source labels for tracking
└── Categorized input
LINKING:
─────────────────────────────────────
├── Reference feedback in task description
├── Link to feedback source
├── Stakeholder visibility
├── Traceability
└── Connected
NOTEVAULT:
─────────────────────────────────────
├── Feedback log
├── Meeting notes
├── User research findings
├── Pattern documentation
└── Knowledge capture
REPORTING:
─────────────────────────────────────
├── Feedback addressed this quarter
├── Common themes
├── Source analysis
├── Stakeholder impact
└── Visibility to effort
Best Practices
For Feedback Integration
- Multiple channels — Easy to give
- Regular rhythm — Demos, check-ins
- Synthesize, don't just count — Find patterns
- Close the loop — Always respond
- Strategic filter — Not all feedback is equal
Anti-Patterns
FEEDBACK MISTAKES:
✗ Ignore feedback
✗ No collection process
✗ Loudest voice wins
✗ Every request becomes work
✗ No prioritization
✗ Ghost feedback givers
✗ No tracking
✗ React to everything